LCN to host a Learn from the Leaders event titled “Communicating Your Brand.”

Lakefront Career Network, the young professional’s group of the Michigan City Chamber of Commerce is hosting a Learn from the Leaders event titled “Communicating Your Brand.

Learn from the Leaders is the network’s way of bringing professional development to young folks entering the workforce, trying to gain more momentum in their field, or just looking to improve their professional resume.

Set for Thursday, March 12 from 4pm to 6pm at Zorn Brew Works, 605 E. 9^th St., this event will feature a guided discussion led by Rene Ray of R Squared Strategies, someone who has many years of experience in helping others shape their own personal and professional style.

“Branding is vital because it encompasses the perceptions and the emotions that you invoke in others,” Ray said.  “It’s a consistent layering of positive experiences with you and/or your company.”

Also taking part in the discussion will be Jane Lockhart of JLUX (Jane Lockhart User Experience) who will address social media content and overall online presence; as well as Charlie Roberts, “My Guy Charlie” of Bank of England, who will talk personal style as someone who has successfully created a personal brand.

With a goal of introducing young professionals to established leaders in the community, Learn from the Leaders holds panel discussions throughout the year to help the younger generation become more successful in their chosen field.

“When someone first starts their career, advancing through an organization and reaching the ‘top’ can sometimes seem both intimidating and unachievable,” said Anthony Novak, chair of the LCN executive committee.

“However, at one point in time the leaders of these companies had their first start and were in the same position.  It’s our hope that those in attendance are encouraged from these leaders’ stories and have a belief instilled in them that they can achieve this sort of success, as well,” he said.

This event is free and open to the public, with food and beverages available for purchase throughout the event.  Professionals of all ages and backgrounds are encouraged to attend this panel discussion, and are welcome to become involved in future LCN events.

Throughout the year, LCN hosts Happy Hour networking events as well as fundraisers for non-profit organizations and offers other professional development experiences targeting young professionals in Northwest Indiana.

“As a committee of the Chamber, Lakefront Career Network is committed to providing professional development for those young in their career or starting a new career,” said Katie Eaton, president of the Michigan City Chamber of Commerce.  “These types of events not only provide skill-building for professionals in the area, but also allow our members to showcase their skills, and to connect with and grow the next generation of business leaders for our community.”

More information about upcoming LCN events is available by visiting www.mcachamber.com or by following Lakefront Career Network on Facebook.  To register for this event, please email jelwood@mcachamber.com or call 219-874-6221