This workshop focuses on teaching attendees on methods to collect, analyze and segment customer interactions to help make data-informed decisions. Those in attendance will build a solid understanding of analytic tools from Facebook & Google. This workshop will be hosted by SCORE Mentors (NW Indiana) at Valparaiso Chamber of Commerce.
Despite years of ever-increasing emphasis on the importance of digital marketing measurement, business owners still struggle to make use of marketing and web analytics. Most do not know what to do with all of the data at their disposal and often focus on the wrong metrics. This workshop focuses on teaching attendees on methods to collect, analyze and segment customer interactions to help make data-informed decisions. Those in attendance will build a solid understanding analytic tools from Facebook & Google and will:
• Learn and develop an understanding of various tracking techniques
• Improve their ability to discover and utilize insights from website and social media platforms
• Identify and measure Key Performance Indicators (Ex: Return on Investment, Cost Per Acquisition, Time to Conversion)
• Discover and connect the customer journey across multiple devices
• Learn how to analyze and convert potential customers using online remarketing strategies
• Understand how the use of machine learning algorithms can optimize conversion rates
• Discover techniques to deliver more effective and personalized marketing experiences for customers
Whether you are an ecommerce company in the growth stage of your lifecycle or an established well-known brand, this workshop will help you navigate the complex and confusing world of data so you can focus on metrics that will drive change across your company. It is a must-have workshop for individuals that are looking to optimize their efforts and increase results through data-driven decisions. It can serve as a great introduction for those new to the world of performance metrics and a welcomed refresher for seasoned professionals.
Please note, this is not a technical, data science, or statistics workshop. This workshop’s focus is on the practical application of marketing analytics and the appropriate solutions to address your organizational needs.
Seth Spencer is the Founder and CEO of SERA Solutions, an industry-leading digital marketing agency and Google Partner located in Michigan City, Indiana. He is responsible for leading a team of software developers and digital marketers to create and execute digital marketing strategies for organizations across the United States. Spencer has been featured as a national entrepreneur success story by SCORE, the nation’s largest network of expert business mentors and was recognized as the 2017 Young Entrepreneur of the Year by the Indiana Small Business Development Center Northwest. His experience spans various marketing and technology solutions that focus on preparing organizations for the digital marketing era.
Cole Finch is a Website Developer with SERA Solutions, he works alongside business owners to discover and implement digital marketing systems. Cole has experience in developing analytic and conversion tracking solutions across various platforms that assist business owners in making data-informed decisions. Cole has an Associate of Applied Science degree in Software Development and holds certifications from Google for Data Analytics and Online Advertising.